About the course
Real change begins with insight.
Fundamentals of Behaviour Change in South Africa
A one-day course giving professionals, students, and change-makers across sectors the tools to understand behaviour, apply proven behaviour change frameworks, and design interventions that fit South Africa's unique social, cultural and organisational contexts.
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Fundamentals of Behaviour Change in South Africa – a one-day course giving professionals, students, and change-makers across sectors the tools to understand behaviour, apply proven frameworks, and design interventions that fit South Africa's unique social, cultural, and organisational contexts.
This one-day course introduces you to the essentials of applied behavioural science, with a focus on South Africa's realities. It gives you practical tools to understand why people act the way they do and how to design behaviour change solutions that are relevant, ethical and effective. Whatever your sector – business, government, health, education or community development – you'll see how behavioural science can strengthen decisions, improve communication and support lasting change.
- ■ Course format: In person
- ■ Professionals, corporates, NGOs, healthcare workers, policymakers
- ■ Actionable behavioural tools you can apply immediately
'Behavioural science isn’t about fixing people - it’s about understanding them, and designing change that fits their world.'
What you'll learn
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Behavioural science basics
What it is, why it matters and how it can help you understand and influence people.
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How people think and act
Decisions, habits, and context – learn about what drives behaviour in the real world.
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Barriers and enablers of change
Identify the psychological, social and environmental factors that support or block change.
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Designing for change
Turn insights into practical strategies that fit the people, culture and context you're working in.
Who is it for?
If your work involves people – whether as employees, customers, students, patients or citizens – this course is for you. No prior training in behavioural science required.
Behavioural insights can help you understand behaviour and tackle challenges like:
- ■ Promoting individual behaviour change
- ■ Encouraging adaptive financial decision-making
- ■ Supporting school attendance
- ■ Strengthening health interventions
- ■ Designing sustainability initiatives
And those are only a few of the possibilities. Once you learn the tools, you'll be able to explore how they apply in your own context.
By the end of this course you'll be able to ...
- ■ Understand the core principles of behavioural change.
- ■ Analyse behavioural challenges by identifying key barriers and drivers.
- ■ Create a simple, actionable plan to apply behavioural change thinking in your work.
- ■ Start designing initiatives, programmes or communications based on behavioural insights and principles.
- ■ Make your strategies more effective by considering people, culture and context.
Certificate of successful completion
Participants will receive a 'Certificate of Completion' from the University of Cape Town's Continuing Education Unit (CEU) upon full participation, as well as a 'Fundamentals of Behaviour Change in South Africa' digital badge.Participants will receive a 'Certificate of Completion' from the University of Cape Town's Continuing Education Unit (CEU) upon full participation. A verifiable 'Fundamentals of Behaviour Change in SA' digital badge is also included, making it easy to display your achievement on LinkedIn or other professional platforms.
The first five delegates to register will receive a Behavioural Scientist subscription – the go-to magazine for the most exciting ideas in behavioural science.
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